Let’s start from the beginning: What is gamification?
Gamifying is using game elements in non-game environments.
What is the use of gamifying?
So that people who don’t want to do something do it. And that they do it without anyone ordering it. They do it because they enjoy doing it. A company can use gamification for multiple purposes: boost an internal event or meeting, reinforce a team building activity, promote internal training, motivate the team or create links between online and offline activities, for example.
What can be gamified?
Any process can be gamified. From onboarding a new worker to internal training processes or selection and promotion processes.
La gamificación alcanzará en 2022 un volumen de negocio de 20.000 millones de euros, según P&S Market Research
What would be a concrete example of using Yakeety?
You are responsible for a Sales team and you know that turnover in your sector is very high. You want to retain talent. Finding new talent is much more expensive than retaining your best elements.
With Yakeety you can create a game in which your team members add points as they perform different tasks, both online and offline (meeting sales goals, uploading a post to the company’s blog, completing training, etc).
They accumulate points and, when they reach a certain number, they can exchange them for rewards. These rewards are defined by you and can be of all kinds: days off, working from home days, weekend in a hotel for two people, subscription to digital services, etc.
Why is it a good idea?
Gamifying processes is always a good idea. Gamification consists of people doing something that you want them to do but without being forced to do it. They do it because they want to and because they like it. That’s powerful.
Retaining talent is currently a priority in companies. In August 2021, 3% of the active population in the United States left their job: 3.4 million workers. In Spain, there are more than 100,000 jobs that are not covered because professionals seek greater flexibility, valuing this concept above salary.
Yakeety is a tool that companies can use to offer more flexibility to their workers, in addition to other elements that make up the so-called emotional salary.
A gamified environment is also something very close to Millennials and members of Generation Z, which already represent 59% of the active population.